#fthefunnel: How advertising forgot the role of brand in building business
Adam Bell at Belgrave Music Hall & Canteen on 30th August, 2018.
Modern consumers move, are inconsistent, make their own choices and can’t be put in boxes. Current brand challenges centre around trust, engagement and resonance. That’s why businesses need to communicate their true value to new and existing customers. Adam covers how implementing a multi-channel marketing strategy, with brand at the core; can help businesses communicate their true value.
Special thanks to Stac for supporting this talk.
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