Fiona Safari

I’m Fiona, a happy UX Designer with 5 years of experience across industries like travel, banking, and retail, places where communication and collaboration are at the core of how things get done.

Currently, I’m part of the UX team at Tesco, designing complex enterprise tools, a role that constantly challenges and grows my skills in navigating both systems and people.

As an introverted person, I’ve learned that working and connecting with others doesn’t have to look the same for everyone. While communication might come more naturally to some, I’ve found that for me, and many introverts, it’s more about choosing how and when to show up, and saving energy for the moments that matter.

Through experience (and a bit of trial and error), I’ve found ways to build genuine connections, without pretending to be someone I’m not.