Imran Afzal

Imran is a Principal Designer at Co-op with 16 years of experience with design, product and delivery. He has spoken at events such as UX London, Converge, GDS Day and many others.

Imran has designed a range of digital products and led multidisciplinary teams to deliver business value. He is a facilitator of research, workshops and collaborative design. His diverse set of skills stretch from hands on design to vision setting for teams. Imran has developed user-centered design from the ground up at different organisations. He has grown several design teams, mentoring designers from junior to senior levels.

At Co-op, Imran is part of the Food CX leadership team, and leads the interaction design discipline. He spends a lot of time designing and facilitating workshops, and coaching designers.