The good news or the bad news? Directing a narrative as it happens using AI

Imagine an AI-powered co-pilot that gathers audience sentiment and dynamically adapts communication strategies in real-time. What if organisations could shape announcements or meetings on the fly, responding instantly to audience reactions?

In this talk, Dr Thalita Vergilio explores how tools like Kafka and Flink, combined with advanced LLMs like GPT-4, enable real-time narrative adaptation and direction. Witness a (dystopian?) case study revealing the challenges and rewards of integrating AI-driven sentiment analysis with real-time stream processing. The session also explores alternative approaches, from managed services to computer vision for audience engagement, and reflects on the ethical implications of using AI to influence communication strategies.

Dynamic and thought-provoking, this talk highlights the possibilities and responsibilities of AI in shaping the future of communication.